QIKSERVE
Transforming the self-servicerestaurant industry
QikServe allows restaurant guests the convenience of ordering and paying for their food and drinks through self-service kiosks, tablets and mobile apps. They’re the guys who make it possible for you to order your food at a kiosk, get your bill on your phone or have your coffee ready for you when you arrive.
The idea:
‘Uninterrupted Flow’
QikServe’s incredible tech is the invisible force that sets restaurant guests free to order and pay in their own time, in their own way. From stakeholder interviews and research, we pieced together a strategy that paints a picture of what makes QikServe tick, and what it wants to be in the future.
The new identity is primed to move from the outset. The new logo forms the focal point of a new brand that illustrates the uninterrupted flow of data and customers inside (and outside of) their customers’ restaurants. A bold, vibrant onomatopoeic tone of voice breathes further attitude into their sector.
From looking and speaking like a local start up, QikServe has transformed into to a brand that now reflects the international tech giants they have become.
Motion identity
Illustration palette
Language identity
Environmental graphics
Brand guidelines
