A brand for an award winning animation studio
Interference Pattern is an Oscar-winning animation studio based in Edinburgh. Led by Creative Director Tom Bryant, the studio had branched into new growth areas, including VR, AR and interactive media, and needed a new brand to better reflect its ever-expanding offer.
‘Logic and Magic’
What Interference Pattern create appears magical to the uninitiated, but just as important to their offer is their logical side that makes their process robust, efficient and a dream to work with.
We created an identity that had movement at its heart. A system of ‘interference blocks’ – kinetic devices that tell the story of the magic they do – along with a systematic tone of voice that speaks about the logic of how their work is executed.
The new brand now binds their name, purpose and creative output, and provides a kit of parts that allows their story to continue into the future.
Tone of voice