Giants Basalt Rock Gin
When geology and science collide
Giants Basalt Rock Gin is a new gin brand, hailing from the Causeway Coast in Northern Ireland. Their flagship product is a spirit that demands attention and carves its very own space in the saturated gin category.
An unwillingness to succumb to gin conventions makes Giants Basalt Rock Gin stand apart. This is a new way of distilling and enjoying premium gin – with ultimate precision.
Made using basalt-rock distilled water from its own 600ft well, the millennia of geological disruption forms a genuine part of what this gin is. Inspired by the scientific backgrounds of the two founders, we build a brand platform that celebrates the ability of the human mind to capitalise on the raw, chaotic power of nature.
Adopting the hexagon as a visual emblem and juxtaposing the power of nature and the ingenuity of the human mind as a tone of voice idea, we create a visual and verbal brand that feels different to anything else on the market.