GIANTS GIN
When geology and science collide
Giants Basalt Rock Gin is a new gin brand, hailing from the Causeway Coast in Northern Ireland. Their flagship product is a spirit that demands attention and carves its very own space in the saturated gin category.
The idea:
'Controlled Chaos'
An unwillingness to succumb to gin conventions makes Giants Basalt Rock Gin stand apart. This is a new way of distilling and enjoying premium gin – with ultimate precision.
Made using basalt-rock distilled water from its own 600ft well, the millennia of geological disruption forms a genuine part of what this gin is. Inspired by the scientific backgrounds of the two founders, we build a brand platform that celebrates the ability of the human mind to capitalise on the raw, chaotic power of nature.
Adopting the hexagon as a visual emblem and juxtaposing the power of nature and the ingenuity of the human mind as a tone of voice idea, we create a visual and verbal brand that feels different to anything else on the market.
