The Blue

Into the Blue

In 2017, the Scottish Seabird Centre undertook an ambitious new programme to transform their educational tourist experience into an amazing new marine hub. Forging links with marine research institutes and leading universities, this project would make them one of Scotland’s leading authorities on life above and below the waves.

This new brand needed to reflect a hugely expanded offer, the breadth of the education programmes on offer, and a depth of information and involvement available to all of their audiences — from parents and kids on day trips, to leading marine scientists.

The idea:

‘How deep would you like to go?’

A rich and diverse programme catering for such varied audiences means that however deep into Scotland’s marine world any visitor wants to go, this new hub can take them there.

The new name, The Blue, speaks to the wildlife in the sea and the sky, capturing the idea of curiosity and surprise. The visual identity and language lives and breathes in a 3D space, moving and interacting with awe-inspiring animal and plant life. No matter which part of the experience is communicated to their audiences, the new brand can be submerged within it.

Scottish Seabird Centre marine conservation charity branding The Blue brand visual identity by Monumentum Brands

Flexible logo and identity expressions

Scottish Seabird Centre marine conservation charity branding The Blue brand visual identity by Monumentum Brands

Scottish Seabird Centre marine conservation charity branding The Blue brand visual identity by Monumentum Brands

Scottish Seabird Centre marine conservation charity branding The Blue brand visual identity by Monumentum Brands

Flexible identity system

Scottish Seabird Centre marine conservation charity branding The Blue brand visual identity by Monumentum Brands

Brand language

Depth-based exhibition panels

Scottish Seabird Centre marine conservation charity exhibition design The Blue brand visual identity by Monumentum Brands

Gift shop merchandise

Scottish Seabird Centre marine conservation charity branding The Blue brand visual identity by Monumentum Brands