Your brand is the
foundation of your
marketing activity.
We'll make it as
strong as possible.

Who you are, what you stand for, and what that looks and sounds like are the foundations you need to set in place before you spend a single penny on marketing.

Get them right, and you de-risk your marketing spend. And you give your advertising, PR, digital and other agencies the best possible tools to boost you ROI.

Our process

We use a structured process that allows us to collaborate with your teams, and build your brand in the most cost-efficient way. Here’s how we do it.

1

Define

Question everything. Who you are, what you do, how you do it, and who for.

Activities/outcomes:
→ Brand communications audit
→ Brand workshop sessions
→ Competitor analysis
→ Customer consultation

2

Design

Find that core idea that sets you apart. Then bring it to life in the way you speak and look.

Activities/outcomes:
→ Creative strategy
→ Naming
→ Messaging
→ Tone of voice
→ Visual identity

3

Deploy

Capture that thinking in new launch materials, and guidelines your agencies can use across everything.

Activities/outcomes:
→ Comprehensive guidelines
→ New branded materials
→ Website and content
→ Ongoing support

What makes us special?

We approach brands as communications systems, not just logos. It means your brand becomes the solid foundation that make your marketing spend work harder.

Building a brand that defines how you speak, look and behave is the only way you can fully engage with your audiences, helping them recognise you, trust you and stay loyal to you.

Contact us
Monumentum's work for QikServe and St Columba's Hospice Care
Monumentum's work for Interference Pattern and Crabbie's